Brand : Crux
<div> <strong><a href="https://www.crux.uk.com/" target="_blank">Crux</a></strong> is a very small company that focuses on climbing and mountaineering equipment and was founded and is run by Carol McDermott, a very experienced climber and high altitude mountaineer. His most memorable ascents include Shivling and Bhagarathi III in the Gangotri (India), Yerupaja (Cordillera Huayhuash, Peru), Ama Dablam (solo, Khumbu region of Nepal) and high, but unsuccessful, attempts on Latok 1’s still unclimbed North Ridge (Karakorum) and the Casarotto Pillar on Fitzroy (Patagonia). </div> <div> </div> <div> Carol writes, "Our raison d’être is to design, manufacture and sell gear that has been developed purely for climbing. Our market is technical and small - not an obvious recipe for commercial success, which is why so few brands today are truly specialist. Hardware aside, most climbing products represent a compromise that enables them to be sold to a broader market. At Crux, we remain absolutely committed to delivering specialist product designed for climbers."</div>